2K Sports is the label behind some of the most commercially dominant sports simulations of the modern era, with a catalogue of approximately 85 titles anchored almost entirely by the NBA 2K franchise. Games like NBA 2K17, NBA 2K19, and NBA 2K20 have defined the basketball sim genre for console and PC players over the past decade. The series is known for its deep presentation values and, more contentiously, its aggressive monetisation systems.